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Food industry watches Texas moves to stop plant-based proteins using terms like ‘beef’ and ‘meat’ – ABC News

Producers in Australia say the debate is about truth in labelling, but proponents of alternative proteins say consumers are aware of what they’re buying.

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Legislators in the US state of Texas are making moves to stop plant-based proteins being labelled ‘beef’, ‘chicken’, ‘pork’ or ‘meat’  and it has the Australian industry watching closely. 
Key points:

  • Texan legislators are moving to stop plant-based proteins from using terms associated with meat 
  • The industry in Australia is working on a similar push for what it calls truth in labelling
  • Alternative protein proponents say similar laws proposed elsewhere have failed

The state’s House of Representatives…

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